Effective date: 5 September 2026
PairUp has no account, no login and no server of its own. The game itself runs entirely on your device and works with no internet connection at all. We never ask for your name, email address or phone number, and we could not identify you personally from anything the app collects.
Two Google services do collect data: the advertising library that serves the adverts, and an analytics library that counts how games are played. Neither is tied to your identity. This page explains exactly what each one collects.
This stays on your device. There is nowhere to send it, because the game has no server. Uninstalling the app deletes all of it.
Android's own automatic backup may include this in your Google account backup if you have that turned on. That is an Android feature, not one of this app, and you control it in Android settings under System → Backup.
The app uses Google Analytics for Firebase to understand whether people come back and where they stop playing. It records a deliberately small set of events, and nothing else:
game_started – with the mode and grid sizegame_won – with the mode, grid size, number of moves and how
long the game tookgame_abandoned – with the mode, grid size and how many pairs
had been matched when you leftreview_prompt_requested – recorded when the app asks Google
Play to consider showing its rating cardinstall_referrer – sent once, described in the next sectionAlongside those events, the Firebase library collects a randomly generated app instance identifier, basic device information such as model, operating system version and language, and an approximate location derived from your IP address. That location is coarse, typically no more precise than a city or region. The app never requests or receives GPS or precise location, and it holds no Android location permission at all.
None of this contains your name, your email address, or anything you have typed. Google's handling of it is governed by Firebase's privacy information and the Google privacy policy.
The first time the app runs, it asks the Google Play Store for the install
referrer: a short text string that records which link or campaign led you to
install the game, for example utm_source=google-play. It is
requested once, stored on your device, and sent with the analytics events above
so we can tell which sources bring players.
It describes the referral, not you. It contains no identifier of your person or your Google account. If the Play Store does not provide one, the app carries on without it.
PairUp shows adverts supplied by Google AdMob: a banner along the bottom of the menu, game and results screens, and an optional rewarded video you may choose to watch after losing to the bot to continue with bonus pairs. The rewarded video is never forced; it always has a skip.
To serve those adverts, the Google Mobile Ads SDK may collect:
This data is shared with Google and its advertising partners in order to select and measure adverts. Google's use of it is governed by How Google uses information from sites or apps that use its services and the Google Advertising Policies.
You can reset or delete your advertising identifier at any time in Android settings, under Settings → Privacy → Ads.
After you have won a few games, the app may ask Google Play to consider showing its own in-app rating card. Google decides whether to display it; the app is not told whether it appeared or whether you left a review, and it receives no data from it. The "Rate this game" item in the menu simply opens the Play Store listing. Nothing is ever offered in exchange for a review.
After a win you can tap "Share result", which hands a short line of text and a link to the Play Store listing to Android's own share sheet. You choose the app you send it to. Nothing is shared unless you tap it, and the app does not see or record where you sent it.
The whole game — every mode and every grid size — works with no internet connection. A connection is used only to request adverts and to send the analytics events described above. When you are offline, no advert loads, analytics events wait on the device until a connection returns, and gameplay is completely unaffected.
The game is not directed at children and requests only general-audience adverts. It collects no personal information from anyone, including children. If you are a parent or guardian and believe a third-party service has received information about your child, please contact that service directly, or contact us at the address below.
Because no account exists and nothing collected identifies you personally, there is no personal record held about you to access, correct or delete. For the advertising identifier, control sits with Google and with your device settings, as described above. Uninstalling the app stops all collection and removes everything stored on your device.
If this policy changes, the updated version will be published at this URL with a new date at the top.
Questions about this policy, or about the game: blackwhale.tsar@gmail.com
Developer: BlackWhale & TSAR Technologies